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January 19, 2010: Data Development Worldwide Rebrands as Radius Global Market Research
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April, 2008: Managing Director, Chip Lister, comments on recent acquisition for DM News
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March, 2008: Data Development Worldwide opens Philadelphia Office
Proprietary tool allows marketers to test strategies without in-market tests.
New York, NY (April 27, 2010) — As leading economic indicators point to recovery and consumers return to shopping, marketers are faced with evolving pricing issues. Radius Global Market Research, a leading global market research firm, offers Radius PriceDeveloper™ a proprietary tool that provides clear pricing strategy recommendations without the need for costly in-market tests.
PriceDeveloper replicates the real-life buying decision by using a choice-based micro-modeling approach. The process begins with Radius´ team working closely with marketers to determine the true dynamics of the purchase decision. Consumers are then shown competitive offers and asked to select the one they would buy. Using this data, Radius then employs sophisticated modeling to create marketplace simulations of the buying decisions under alternative pricing scenarios.
"PriceDeveloper delivers the specific data needed to build a business case, run a risk assessment and quantify how pricing a product or service offer will impact your marketplace position," says Chip Lister, managing director of Radius.
Using PriceDeveloper marketers will understand changes in market penetration and share under alternative pricing scenarios. They will understand which brands can command a premium price and which must use price to draw in new customers. Marketers will also see revenue-neutral price points that balance share against price.
"Marketers find a great deal of value in PriceDeveloper´s Excel-based Simulator which they can use to simulate competitive activity and determine a best response," adds Lister. "And because PriceDeveloper is micro-based, marketers are also able to examine these actions across critical sub-segments of current and potential customers."
Radius PriceDeveloper is part of a comprehensive suite of proprietary tools that help marketers address a multitude of development, marketing, and communications issues.
About Radius Global Market Research Radius Global Market Research (formerly Data Development Worldwide) is one of the largest independent market research companies in the U.S. The company´s proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.
The firm is No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. More information: www.radius-global.com.
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Contact:
Liane Adduci
312-994-2451
liane@ad-publicrelations.com
Proprietary approach links survey and marketing mix data to deliver 360-degree evaluation of marketing efforts.
New York, NY (February 24, 2010) — Radius Global Market Research, a leading global market research firm, recently launched Radius Predictor™ a proprietary tool that integrates consumer tracking data with marketing mix data to evaluate marketing components, tactics and branding strategies.
For marketers looking to optimize their marketing mix, Predictor creates a powerful model that calculates an ideal marketing investment level based on business goals. It also identifies what in the current mix is having the most impact on sales — providing a dollar value contribution for every element and calculating a true ROI.
"Radius Predictor bridges the fundamental divide that exists in market research today by linking tracking data with marketing mix data," says Chip Lister, managing director of Radius. "This analysis has had a profound impact on our clients´ business planning by helping them to identify marketing tactics that are influencing sales and by how much."
Predictor´s model can also provide deeper dives into specific marketing components and issues. It can provide valuable guidance for improving advertising content and countering competitive tactics and strategies. It can also help to identify elements of a marketer´s operations that trigger increases in consumers´ affinity toward their brand.
"Predictor enables our teams to pinpoint individual elements such as aspects of brand imagery and quantify their impact on a brand´s relationship with consumers. This knowledge is very powerful for marketers as they fine tune resources," adds Lister.
Radius´ Predictor is part of a comprehensive suite of proprietary tools that help marketers address a multitude of development, marketing, and communications issues.
About Radius Global Market Research
Radius Global Market Research (formerly Data Development Worldwide) is one of the largest independent market research companies in the U.S. The company´s proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.
The past year was marked by significant growth for Radius. The firm climbed to
No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S.
More information: www.radius-global.com
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Contact:
Brad Drew
312-994-2452
brad@ad-publicrelations.com
New York, NY (January 19, 2010) — Leading global marketing research firm Data Development Worldwide announced today that it has rebranded as Radius Global Market Research.
For 50 years, Radius' team has built a strong reputation for tackling complex marketing issues with an innovative product offering and a creative approach. Radius delivers accurate, actionable insights to leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.
"Radius Global Market Research is an evolution meant to encompass and to depict our organization in a better way," says Chip Lister, managing director of Radius. "We've developed a powerful combination of top senior talent and cutting-edge tools that deliver the type of creative insights that marketers need to succeed in this dynamic global marketplace."
Radius' comprehensive suite of proprietary tools helps marketers address a multitude of development, marketing, and communications issues. Radius continues to set the standard of analytic quality and market research excellence through its unwavering commitment to assessing and upgrading the techniques they employ on behalf of clients.
Radius' Know More™ Internet panel is able to gain insights through its ongoing relationships with more than 3.4 million households—including 6 million consumers in the United States, and over 1.5 million consumers in Canada, the U.K., Europe, Australia and Scandinavia.
"Our new name also articulates our commitment to developing custom-designed research approaches for our clients. There's never an off-the-shelf solution," adds Lister. "You can only deliver on that promise by having teams of people with the kind of depth and breadth of experience to provide complete holistic analysis and creative thinking to every engagement, from start to finish."
"There are clients with us today who have been using the services of our company for the entirety of our history," says Lister. "Of anything we could say about ourselves it is certainly that single point of which we are most proud and for which we are most appreciative."
About Radius Global Market Research
Radius Global Market Research (Radius) is one of the largest independent market research companies in the U.S. The company's proprietary tools provide unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers in categories including: consumer products, financial services, pharmaceutical, communications, and traditional/new media.
The past year was marked by significant growth for Radius. The firm climbed to No. 30 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S.
It is no secret that the economic recession has caused U.S. consumers to cut back spending related to dining out. But a recent study of foodservice customers, conducted by leading market research firm Data Development Worldwide (DDW), shows that consumers are not likely to easily or quickly return to spending more even as the economy is improving.
The Foodservice sector has been hard hit by the economic downturn as consumers find ways to stretch household budgets. DDW's Know More™ Panel study found that a substantial number of foodservice customers are dining out less often.
When consumers do dine out, the majority finds ways to spend less during each visit. DDW's survey showed that 37% of customers actively use coupons. Other money-saving activities include: ordering less expensive items; ordering tap water; skipping extras like appetizers, sides and desserts; and buying combo or bundled meals.
When asked whether an improving economy would change their behavior, a majority of respondents indicated they would actively continue to find ways to keep their spending in check.
"We're finding that at least for the near-term, consumers plan to maintain their value-based behavior when dining outside the home," says Chip Lister, managing director of DDW. "This puts a great deal of pressure on the foodservice industry to develop ongoing menu offerings and pricing strategies and tactics that take this into account. It's a time when the industry needs to consider ways to be stimulative—to give their customers an opportunity to get used to an improving economy."
Survey results may be of particular interest to those toward the top of the foodservice chain. The upper tier of casual dining establishments has taken the biggest hit with nearly half of customers acknowledging that they've reduced the frequency of visits.
"Strategies for more upscale casual dining establishments are especially complex in this marketplace," says Lister. "The challenge lies in motivating your customers but critically, maintaining the value of your brand."
DDW's Know More™ study surveyed U.S. foodservice customers in August 2009. DDW's proprietary Know More™ panel represents over 3.4 million households, with over 6 million consumers in the U.S. and over 1.5 million consumers in Canada, the U.K. and Europe, Australia and Scandinavia.
While U.S. consumers' appetite for electronic gadgets continues to grow, a new study conducted by leading market research firm Data Development Worldwide uncovers potential pitfalls for marketers aiming to gain share in the evolving mobile device market.
Pitfall One: Misreading the Competitive Set
Mobile device marketers must incorporate a broader competitive perspective as PC's, laptops, netbooks, and wireless smart phones are all competing for consumers' discretionary income.
DDW's Know More™ study revealed that 40% of consumers strongly prefer to have a single mobile device that can deliver access to many different types of content. This data also showed that consumers were considering a broad range of devices for their likely next purchase, with ultra light laptops and smart phones leading the pack. Full-sized laptops, GPS devices, and netbook computers (in that order) rounded out the top-five.
"Growth strategies often do not take into account consumers making trade-offs across different device categories," says Chip Lister, managing director of DDW. "It is essential that marketers ensure they have data that can identify which products and brands are potential substitutes rather than set up a design around preconceptions of how the market is structured."
Pitfall Two: Engineering Beyond Consumer Need
The DDW Know More™ study shows that while consumers are looking for a versatile device, they have definite preferences for capabilities on each type of device. For example, those interested in purchasing a smart phone were not as likely to use it for online banking. Consumers most interested in an ultra light laptop were not expecting to use it for text messaging.
"Just because technology makes a capability possible doesn't mean that consumers will value it," says Lister. "The device with the right mix of capabilities delivered at the right price point is going to win in this market."
DDW's Know More™ study, conducted in June 2009, surveyed U.S. consumers who were likely to make a mobile device purchase in the next three months. DDW's proprietary Know More™ panel represents over 3.4 million households, with over 6 million consumers in the United States, and over 1.5 million consumers in Canada, the U.K. and Europe, Australia and Scandinavia.
Data Development Worldwide's Patient-360™ market research tool allows pharmaceutical marketers to identify all touch points in the patient pathway and then to prioritize and optimize those interactions. The result is high-impact patient education programs that produce quality interactions and build lasting relationships.
The stakeholder communications landscape in the pharmaceutical industry is becoming increasingly fragmented and diverse. Marketers are finding traditional communication programs focused on healthcare professionals inadequate and are seeking more comprehensive approaches that include connecting with patients to help them understand their conditions, better manage treatments, and achieve better outcomes.
"The traditional top-down marketing paradigm is being replaced by a more comprehensive approach that recognizes the increasing influence patients have in their care," says Chip Lister, managing director of DDW. "For these efforts to be completely optimized it is essential to understand/prioritize the patient pathway."
The patient pathway consists of all touch points related to a patient's experience from the point a medical issue becomes apparent, through diagnosis/treatment, to resolution. DDW's Patient-360™ identifies and prioritizes them allowing Pharmaceutical marketers to leverage the most valuable communication opportunities and audience segments.
Patient-360™ is part of a comprehensive suite of proprietary tools that DDW offers global marketers to help them address a multitude of development, marketing, and communications issues. DDW continues to set the standard of analytic quality and market research excellence through its unwavering commitment to assessing and upgrading the techniques they employ on behalf of clients.
Data Development Worldwide (DDW) has climbed to No. 31 on the Honomichl listing of the top 50 U.S. market research firms, on the strength of continued revenue growth in 2007, despite a slumping economy which saw declines for nearly half of the industry's top companies.
Twenty-one of Honomichl's Top 50 marketing research firms reported decreases in revenue in 2007, as the growth of spending for marketing, advertising and public opinion research dropped significantly from the previous year. The report was published in the 35th annual business report of Marketing News, an American Marketing Association publication.
DDW's core markets include consumer products, financial services, pharmaceutical, communications, and the traditional/new media industry. The firm employs more than 100 people with eight locations in the U.S.
DDW completes
Newman-Stein acquisition
Lauren Bell
April 10, 2008
Data Development Worldwide (DDW) has completed its acquisition of Newman Stein, adding to its market research capabilities.
DDW's purchase of Newman Stein began in the final quarter of 2007. Both companies provide research and actionable insights to marketers, but Newman Stein adds depth to the company's product testing offerings.
"While they operate in the same space, which is primary market research, they brought back to us a capacity that we didn't have much of anymore," explained Chip Lister, president of DDW. "They are top-shelf in the world of product testing, so it really added a breadth to our capacity. The other side is that, having known the company for quite a while, I knew it was an easy fit."
Newman-Stein has been fully integrated with DDW, moving New York employees into DDW offices there. The two companies also combined offices in San Francisco. For a year-long interim period, Newman-Stein will be known as "Newman-Stein, a division of DDW," but soon the company will function completely within DDW.
DDW took on all of Newman-Stein's clients, with no attrition.
There were no layoffs as the result of the acquisition, though Newman-Stein principle Larry Newman will follow through with his retirement plans, announced earlier. William Stein, also a Newman-Stein principle, is now a DDW director.
Lister said that more growth was on the horizon for DDW. The company is looking at other acquisition targets and is also interested in establishing offices outside the US.
"At this stage in the game, I don't think we would go too far afield from our core equities," Lister said, when asked about growth areas. "What Newman-Stein did was round out our core equity, but I don't think I would buy a company completely outside our core equity. Anything we do at this point is going to be linear to who and what we are and adding manpower."
Senior Vice President Ann Tarantino, a valued employee of DDW for over twenty-five years, has assumed leadership of our Florida office. Ann has directed a wide range of projects for clients specializing in new product/service evaluation, customer satisfaction, segmentation research, advertising tracking, market studies and international research.
Ms. Tarantino holds a B.A. in Marketing from Adelphi University in New York.
DDW is pleased to announce the opening of our new office in the Philadelphia area. The office, our eighth location in the U.S., will be headed by Joe Jennings as Vice President.
In addition to a client base centered along the New York to Washington, D.C. corridor, Joe brings considerable expertise in the design and execution of custom research projects. Located in the Philadelphia suburb of Berwyn, the new office will offer clients a thoughtful, hands-on approach to addressing research issues backed by the extensive resources of the entire DDW organization.