Business and Marketing Issues — PDFs

• Understanding Your Brand´s Equity
• Leveraging Touchpoints in Today´s Economy
• Conducting A Research Audit: Is It Necessary? What's the Benefit?
• Identifying Growth Opportunities and Building a Viable Business Case
• Making the Most of Your Marketing Investment
• Positioning Your Brand For Success
• Succeeding In A Recession
• Using Customer Loyalty Research to Succeed in Trying Times

Research Approaches — PDFs

• Maintaining a Holistic View of the Customer Experience
• Mystery Shopping Your Retail Channel Partners
• Power of a Hybrid Solution
• Addressing Cultural Issues in Research
• Contextual Pricing: Moving Up The Learning Curve - 2 of 2
• Contextual Pricing: Moving Up The Learning Curve - 1 of 2
• EyeScan:™ an effective and efficient way to gauge how your package resonates with consumers
• Innovative Research (previously titled Innovative Research at DDW)
• Mystery Shopping Your Retail Channel Partners
• Price Elasticity and Optimization
• Using Adaptive Choice Based Conjoint (previously titled New Ways to E-Dist)
• Why Use Latent Class Regression?