400 Oceangate
Long Beach, CA 90802
T: 562.980.1800
F: 562.980.1515
Kim Knepper
Managing Director
Kim Knepper | Kim M. Knepper is Managing Director of Radius Global Market Research. An expert in both public opinion and custom market research, Mr. Knepper previous experience includes senior positions specializing in college, financial and computer assisted research.
Mr. Knepper has designed research projects nationally and internationally on behalf of clients in the areas of public opinion, employee attitudes and needs, corporate image, new product development, advertising development, long term strategy, and customer satisfaction.
With extensive experience in both qualitative and quantitative marketing research, Mr. Knepper has worked closely with the top management of worldwide publications, worldwide business corporations, broadcast media, government agencies, entertainment companies, associations, media companies, investment banking firms, beverage companies, insurance organizations, and many others, helping them to understand public opinion, their markets and the forces affecting both their operating and marketing environments.
Mr. Knepper's work with clients frequently involves numerous multivariate techniques such as segmentation analysis, perceptual mapping, conjoint analysis, HBA, Latent Class, predictive modeling, and others.
Mr. Knepper represents clients across the United States, spending time in both the firm's Long Beach, CA office as well as the New York City headquarters.
Mr. Knepper attended Missouri's Drury College and has lectured at colleges and universities on survey research applications and research methods. Contributing to several publications, Mr. Knepper has also appeared on numerous radio and television programs, addressing issues as diverse as AIDS education needs and sexual habits of the American public, to the impact of convergence on current media providers.
Mr. Knepper is a professional member of the American Marketing Association, the American Society for Quality, the Cable & Telecommunications Association for Marketing, the American Association for Public Opinion Research, and the World Association for Public Opinion Research.