Contact: Chip Lister
Managing Director
212.633.1100
info@radius-global.com
Strategies: Overview

Radius Global Market Research provides industry leaders with a range of innovative research approaches to address critical issues in development, marketing and communication. All of our approaches incorporate sophisticated modeling and multivariate analysis techniques that are designed to uncover powerful and actionable insights. Our mission is to extract the highest level of strategic thinking from any project we conduct to guide your decision-making on critical brand, product or marketing issues.

Radius Brand

Designed to help you optimize your brand proposition and competitive position using EquityDeveloper™.

Radius Communication

Provides the techniques to help build and evaluate your advertising and marketing efforts with Message Optimizer™ and AdvertisingCheck™.

Radius Competitive Assessment

Evaluates your competitive position and identifies ways to improve it with Opportunities and Barriers™.

Radius Market Strategy

Assists in navigating the competitive landscape with Configure™ and Segmenter™, and determines the optimal marketing investment with Predictor.™

Radius Price

Identifies the optimal pricing strategy in a competitive context for new and existing brands through PriceDeveloper™.

Radius Product

Maximizes product development and product line decisions with OptionDeveloper™ and LineDeveloper™.

Radius Satisfaction

Provides strategic and tactical solutions for strengthening customer relationships through LoyaltyDeveloper™.

Radius Shopper Insights

Assesses subtle and complex influences upon the in-store purchase decision using EyeScan™ and Virtual Environments™.