The design and execution of a successful market research project parallels many creative efforts — from building a home to producing a work of art. If you start with a solid plan that meets your needs, keeps within your budget, uses the best materials and demands skilled workmanship, you will be pleased with the result. If you fail to plan effectively, purchase shoddy materials or 'black box' solutions, the effort can be painful and disappointing.

Whether your goal is to assess and build your brand's equity, better understand your customer, enter a new market or assess your progress over time, Radius Global Market Research has built state-of-the-art market research approaches and products to fulfill that goal.

What makes our Advanced Analytics different?

• Radius will not present a 'black box' solution. We will probe for your issues, suggest alternatives, describe what has worked in similar situations and tailor the approach to your issues, budget and timing.


• The foundation of our Advanced Analytic and Modeling efforts is the individual respondent. Radius understands that your marketplace is diversified. We calculate our models for each respondent, and then aggregate to the market. Importantly, this approach provides predictive power to understand how a customer could react to changes in the market and in your offer to them.


• We develop and update our analytic toolbox in a number of ways. We evaluate and incorporate the work of leading academics and statistical software developers to meet our needs including Hierarchical Bayesian analysis, Latent Class analysis, Conjoint/Choice modeling and Maximum Difference Scaling. Radius also adapts and refines the standard statistical tools used in perceptual mapping, segmentation and descriptive statistics. And our experience in analyzing a broad spectrum of markets has led to the development of key measurement tools such as Value Bead, Customer Loyalty Index and the Adaptor spectrum.