Are you getting the most from your brand? Does it command a higher price than competitors? Can it resist competitive incursions? Are you able to launch line extensions and innovations with greater success? Does it attract investment funding?
Radius Global Market Research understands that most brand managers lack a definitive way to answer these issues of brand equity. EquityDeveloper™ provides a precise and innovative approach to quantify your brand's clout in the marketplace, develop a strategy to drive your brand's equity forward and the tools to track your progress over time.
What makes EquityDeveloper™ different?
EquityDeveloper™ is different from other techniques in that it:
- Assesses for, and then sets aside, the influence of perceived price
- Assesses the impact of the two major types of equity-subjective brand imagery and functional performance
What does EquityDeveloper™ deliver?
EquityDeveloper™ provides an overall Brand Value Index that assesses your brand's clout in the market place compared to that of your major competitors. It tells you the degree to which your equity is derived from your product/service performance versus your brand's subjective imagery. It identifies the key drivers of your brand's equity and provides a tool to assess your brand's equity in on-going studies. From here, EquityCheck™ monitors ongoing success in regards to impacting and strengthening these critical factors.
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