Our global research experience spans Africa, Asia, the Americas and Europe. In more than 60 countries around the world, Radius Global Market Research has brought the same high standards of strategic research, senior level involvement, and close attention to all project details.

We've conducted global research for a wide range of industries including beverages, computers, finance, food service, information technology, medical devices, and retail. Depending on the target market and cultural environment, Radius provides the appropriate methodology for each research project: online, mail, focus groups, or in-store intercept.

Best practices for global market research
Because of the logistical issues inherent in conducting global research, Radius has developed this set of best practices:

• Issue: Interpretation of words and phrases differs by country.
  
  

  Radius solution: We always translate and then back-translate the survey. We then double-check it again with our local market agency. Radius also has multi-lingual employees with proficiency in 10 different languages.

• Issue: Methods that are appropriate in one country may not be appropriate in another.
  
  

  Radius Solution: Use our own experience as well as that of our in-country offices to identify the most appropriate method given the research issue and target.

• Issue: Managing the different field agencies and different levels of responsiveness can be challenging.
  
  

  Radius Solution: We maintain a centralized department that handles all global research. These professionals oversee the data collection in each country to help make the process run efficiently and effectively.