Do you have the right insight to successfully navigate and manage a line extension? Are you confident this line extension will steal share from competitors? Does the line extension effectively fulfill consumer needs?

These are the type of questions Radius Global Market Research can help you answer with LineDeveloper.™ With an existing line of products, LineDeveloper™ helps determine where to cut the line to help reduce marketing and support costs while maintaining or even growing demand. With service offerings, LineDeveloper™ provides the most attractive combination of options to your customers, as well as multiple alternative bundles of services that appeal to different target markets.

LineDeveloper™ can help your brand gain competitive clout by identifying whether you should match competitive items with parity offerings, or out-flank competitors with distinctive propositions.

What makes LineDeveloper™ different?
This technique provides a net impact of the entire line or shelf set on incidence. It analyzes the contribution of each item to total share of requirements, and has the ability to measure the impact of acceptable substitutes.

Why use LineDeveloper™?
LineDeveloper™ incorporates Advanced Design and Analytics that is tailored to your markets and issues. It gathers information using an advanced, non-scalar (choice modeling) approach that is more discriminating across items and preferable for multi-country and multi-ethnic research. The Advanced Analytics offers flexibility in optimizing your line through multiple criteria and advanced algorithms. It is delivered in an easy-to-use Excel-based simulator for ad-hoc analyses.

For more details, download PDF.