Do you know your brand's current market status? Are you confident of your brand equity strengths and barriers? What is its value perception among consumers?

Radius Global Market Research uses Opportunities and Barriers™ to gauge either an existing or new brand's status among consumers, help identify major marketing goals, and determine where to build on strengths or address barriers. It assesses whether your brand generates value through quality or price. And it provides a way to focus your efforts on the most meaningful targets: loyal users and prospects.

What questions does it answer?
Opportunities and Barriers™ provides a competitive context to help answer these questions for senior and brand managers:

• What is our brand's status in the market, and how does this influence the marketing goal for the brand?
• What are the strengths that the brand can assert today? What others can we seek to leverage?
• What barriers hamper acceptance or signal opportunities?
• What is our brand's perceived value?
• What is the target profile of "loyal" users and "true" prospects?

How is Opportunities and Barriers™ different?
Radius developed this unique tool with features that provide a better focus on key business issues:

• ADAPTOR™ Analysis gauges brand status and indicates marketing goals
• Crucial Facet™ Analysis organizes imagery to actionable decision-making
• Value BEAD™ defines the various perceptions of value
• Targets profiles of Ongoing Users, Likely Prospects, and those to avoid

MarketCheck™ will ensure that your brand is on the right track by continually monitoring the landscape and your competitive relationships.