Radius Global Market Research developed this advanced technique to help navigate and manage new and existing products and services, as well as identify opportunities to steal share from competitors by more effectively fulfilling consumer needs. OptionDeveloper™ helps maximize product or service success in various competitive situations:

• Product introduction
• Product re-configuration
• Pricing
• Package alteration
• Bundling of related products/services
• Simulating competitive environments
• Optimizing for targeted sub-groups or segments

What makes OptionDeveloper™ different?
Testing all the possible combinations of product and service options has been prohibitive in cost and timing — until now. OptionDeveloper™ is valuable when the goal is to efficiently configure a product that is "built" from various components, or to configure a service from various features.

Our analysis helps to:

• Determine the leverage in each feature (e.g. package ergonomic versus larger portion in the pack)
• Assess the impact of each option tested within each feature (e.g. small versus medium versus large portion amounts)
• Provide a simulator to model the "building" of "what-if" product or service bundles, and determine the share of purchases, share of dollars or purchase intent level
• Develop a price-sensitivity curve for a "built" product or service-bundle

For more details, download PDF.