Pricing is one of the most complex and critical decisions marketers face. Radius Global Market Research has helped organizations handle vital pricing decisions using PriceDeveloper.™ It delivers the specific data needed to build a business case, run a risk assessment and quantify how pricing a product or service offer will impact your position in the marketplace.

What makes PriceDeveloper™ different?
PriceDeveloper™ replicates the buying decision using a Choice-based micro-modeling approach. For the consumer, the presentation of marketplace alternatives is simple and straightforward. They are shown multiple arrays of competitive offers and asked to select the one they would buy. When the data is back, we employ sophisticated modeling to create marketplace simulations of the buying decisions under alternative pricing scenarios. Using Excel-based simulation, Radius helps you to identify the best pricing strategy for the problem you face.

When should PriceDeveloper™ be used?
Whenever you have a business challenge that involves a pricing decision that you don't want to address by launching an in-market test, PriceDeveloper™ is the best option.

Examples of the types of business issues that Radius has tackled with PriceDeveloper™ include:

• Price Creep: Your cost of goods is escalating and you need to take a substantial price increase. Will you lose customers? Will they trade down or opt out all together?
• Money on the Table: Your product or service has clearly superior advantages. What premium can you charge? At what price point will you optimize your revenue by balancing premium price and overall market penetration?
• Piece-Part Pricing : How should you build your pricing structure to maximize revenue? Should you bundle individual components and sell them for a flat fee or should you offer an à la carte price?

For more details, download PDF.