Radius Global Market Research knows you face a risk-filled marketplace with factors such as competitive pressure, high development costs, pressure to maximize ROI, and demanding customers seeking tailored products and solutions. Segmentation minimizes your risk by helping you gain a deeper understanding of your customers and their needs.

Segmenter™ provides a roadmap that can help you fight your competitive threats, optimize your expenditures against development, marketing and communications, and coalesce your efforts to be customer-driven.

How is Segmenter™ different?
Segmenter™ is a collaborative effort involving your marketing team and your research team, as well as key stakeholders in critical phases throughout the process. This ensures that each phase of the research is closely aligned with your business model and objectives. The results are tailored to meet the needs of a particular research project. In addition, they can become a part of your ongoing business processes and strategies.

What does Segmenter™ deliver?
Radius develops segments based on identifying the key factors that drive category involvement and decision making. To make your segmentation most useful we:

• Illustrate the core reasons that people are in your category to begin with
• Highlight core needs and show their relationship to behaviors
• Prioritize the segments based on compatibility of their attitudes and lifestyles with the positioning the brand is attempting to achieve
• Guide development of positioning, products and strategies to reach targeted segments

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