Radius Global Market Research understands that identifying product improvements to drive consumer acceptance is paramount in an era where consumers have a multitude of choices. Sensor™ is our proprietary technique for identifying the product characteristics that most impact consumers' purchase commitment, allowing you to give direction to R&D for product improvements that increase interest.

Adding Sensor™ to your product test allows you to identify the critical product dimensions which really drive consumer interest. You can model the effects of product changes to any attribute — individually or in combination — and recommend targeted directions for product enhancements that lead to stronger purchase commitment.

How is Sensor™ different?
Traditional penalty analysis relies on small samples of consumers who find a product to be "off" on a dimension — too strong in flavor or too weak in aroma — and computes how much of a penalty these consumers assign to their overall product evaluation compared to consumers who feel the product is "just right" on this dimension. Sensor™ uses Sensory Quantification Questions to elicit all consumers' product evaluations. These questions are straightforward and incorporate a "hidden" scale which the consumer doesn't see, so they are not fixated on the actual "value" assigned to the product for any characteristic.

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