Consumers can be swayed by a complex set of influences such as outdoor ads, coupon availability, point-of-purchase signage, and price at the shelf. Even the package design itself - the visuals, label shape, package color, violator message - can influence a purchase decision. Radius Global Market Research can help you assess the most subtle and the most complex influences upon consumer behavior using Virtual Environments.™

What makes Virtual Environments™ unique?
Virtual Environments™ provides the setting for testing subtle and/or complex influences upon consumer choices and purchasing. Virtual Environments™ is a computer-simulated "reality" of a store, restaurant, shelf set, package or advertising and collateral materials. By offering a computer simulation, this technique allows the researcher to systematically vary elements for testing in a rigorous and cost-effective manner. Virtual Environments™ can be crafted for great detail, even making it possible for consumers to "pick up" and "turn" packages to read the side label.

Why use Virtual Environments?™
Flexible, detailed and secure, the Virtual Environments™ test is most cost-effective using an existing environment for a store, shelf, convenience store or quick-service restaurant. However, we can easily craft a custom environment, tailored very specifically to your needs.