A new name to capture it all. As of January 19, Data Development Worldwide is now Radius Global Market Research. A name that more accurately describes the totality of our solutions, talent, strategic thinking and global reach. We are still the same company with an uncompromising commitment to custom market research and attentive client relationships. Now with a name that better reflects who we are and what we offer.
::Issue
What issue are you facing?
Finding it challenging to accurately assess your brand´s equity? Everything from higher profit margins to increased investor funding is affected by the relationship of your brand to its competitors. Radius Brand offers a precise approach to quantifying your brand equity with EquityDeveloper™.
::Insight
Spending will remain tentative.
Over the past 18 months, U.S. consumer spending has dropped off including on out-of-home dining. Our recent look at this sector shows that consumers will be slow to return to spending. Implications for the food service category include more compelling offerings, marketing and communications.
::Global Research
Our strategic thinking travels well.
Europe or Asia. North America or South. Radius applies the highest standards of strategic thinking and research approaches to any critical issue you want to explore. Learn more about our global market research for industry leaders in finance, technology, consumer goods and other sectors.
::News
Yes, we were formerly DDW.
Changing a brand name is not an easy decision. But over time we have expanded in so many ways, that the time seemed right to make a change. Read Managing Director Chip Lister´s comments about the rebranding.