Contact: Chip Lister
Managing Director
212.633.1100
info@radius-global.com

::What marketing tactics are driving sales?

For marketers looking to optimize their marketing mix, Radius Predictor™ creates a powerful model that calculates an ideal marketing investment level based on business goals. It also identifies what in the current mix is having the most impact on sales--providing a dollar value contribution for every element and calculating a true ROI.

Learn more about Radius Predictor™.


::Radius Report

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::Issue What issue are you facing?
Looking to more accurately and cost-effectively determine the potential for a new product, line extension or service reconfiguration? Radius Product is designed to guide you through the decision-making process of developing new products and repositioning existing ones with LineDeveloper™ and OptionDeveloper™.
::Insight Spending will remain tentative.

Over the past 18 months, U.S. consumer spending has dropped off including on out-of-home dining. Our recent look at this sector shows that consumers will be slow to return to spending. Implications for the food service category include more compelling offerings, marketing and communications.

::Global Research Our strategic thinking travels well.

Europe or Asia. North America or South. Radius applies the highest standards of strategic thinking and research approaches to any critical issue you want to explore. Learn more about our global market research for industry leaders in finance, technology, consumer goods and other sectors.

::News Yes, we were formerly DDW.

Changing a brand name is not an easy decision. But over time we have expanded in so many ways, that the time seemed right to make a change. Read Managing Director Chip Lister´s comments about the rebranding.